Cupra Headline Sponsor
Cupra was Headline Sponsor of the inaugural British Padel Awards, bringing its performance heritage to the celebration of British padel on 16 May 2026.
About Cupra
Cupra is the unconventional challenger brand from Barcelona, born to inspire the world from a contemporary perspective through stunning design and electrified performance. Joining the British Padel Awards 2026 as Headline Sponsor reflected a shared commitment to ambition, progression and the pursuit of excellence.
Founded in 2018 as an independent performance brand, Cupra has built its identity around design, electrification and motorsport, with a model line-up that includes the Formentor, Born, Tavascan, Leon and Ateca.
Headline Sponsor Partnership
As Headline Sponsor of the inaugural British Padel Awards, Cupra took its place at the centre of a ceremony recognising the players, coaches, clubs and innovators driving British padel forward.
On Saturday 16 May 2026 at Victoria Warehouse, Manchester, Cupra's branding ran from the arrivals wall to the main room, and a Cupra Formentor was displayed inside the venue for the length of the evening.
Beyond Awards Night
The partnership carried on past the ceremony. On Saturday 18 July 2026, Cupra was Headline Sponsor of the BPA x Cupra Cup, the official tournament of the awards, at Racketeer in London.